About Us – Socksquads

It all starts with a pair of socks. Think about it: the first thing you slip on in the morning, the unsung hero that carries you through every step of your day. Socks are more than just a basic need—they’re a reflection of your personality, your lifestyle, and your care for yourself. At Socksquads, we believe every step matters, and the right socks can make all the difference.

Our Story

Socksquads was born from a simple observation: the sock world was missing purpose, innovation, and personality. We noticed a gap—people settling for ordinary socks when their feet deserved extraordinary comfort, style, and sustainability. Fueled by passion and creativity, our team set out to craft socks that aren’t just worn—they’re experienced. From athletic performance to fashion statements, from eco-conscious choices to wellness-focused comfort, Socksquads is built for every walk of life.

Our Mission

Our mission is simple yet bold: to combine innovative design, premium fabrics, and thoughtful details to create socks people genuinely love to wear. Every pair is a result of meticulous attention—from sweat-control technology and durability testing to eco-friendly fabrics and cozy comfort. We don’t just make socks; we craft confidence, performance, and self-expression, one step at a time.

What Makes Us Different

Stylish Design & Personalization: Socksquads is where sustainability meets individuality. Choose from limited-edition artist collaborations, personalize with monograms, or design your own pair in our interactive Design Lab Hub—complete with a live 3D preview. Because your socks should be as unique as you are.

Sock Recycling Program: We care about the planet as much as your feet. Send back your worn pairs, and we’ll upcycle them into new yarn, keeping your footprint light and your style sharp.

Our Values

Quality: Only the finest fabrics, crafted to last.

Comfort: Socks that feel like they were made just for you.

Innovation: Creative designs, performance-focused technology, and sustainable solutions.

Community: We’re more than a brand; we’re a squad. Join us in redefining everyday essentials.

Join the Squad

Socksquads isn’t just about socks—it’s about a lifestyle. A movement that celebrates individuality, cares for the planet, and elevates the everyday. Step into Socksquads and be part of a community that believes even small things—like socks—can make a big difference in confidence, performance, and daily life.

Our Team

Anuj Tiwari – Founder & CEO

Anuj is the driving force behind SockSquads — combining business acumen with creativity. With deep expertise in textiles, design, and market trends, he has transformed SockSquads from a small idea into a global brand. He leads growth, partnerships, and innovation, ensuring every product reflects comfort, quality, and pride.

Khusboo Tiwari – Co-Founder | Sales Marketing

Khusboo has been part of SockSquads since day one, helping shape its vision and culture. She manages people, operations, and quality — making sure every product and process stays true to the brand’s values. Her calm leadership and attention to detail keep the company grounded and growing.

Abhay Raj Tiwari – Chief Marketing Officer

Abhay has over 15 years of experience in fabrics and textiles, having worked closely with manufacturers and fashion exporters. He understands how materials feel, move, and last — and that knowledge shows in every pair of SockSquads socks. He drives brand marketing, partnerships, and the creative campaigns that tell our story to the world.

Shyam Yadav – Co-founder |Head of Operations

Shyam brings more than 10 years of experience from leading some of the biggest manufacturing companies. At SockSquads, he manages everything from production to logistics — ensuring every batch meets the highest standards of quality and timing. He’s the one who makes sure ideas actually reach people’s feet, perfectly made.

Utkarsh Anand – Software Engineer

Utkarsh is a top-notch coder and problem solver who builds the technology behind SockSquads. From automation systems to digital platforms, his innovation helps the company run smoothly and scale efficiently. If SockSquads feels seamless online — it’s because of him.

Mohd Shadav – Senior Software Engineer

Shadav is the technical mind who ensures that everything we build can handle growth. He’s passionate about speed, performance, and innovation. Every digital product that SockSquads runs on — from e-commerce to internal tools — has his touch.

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Prince Tiwari – AI Engineer & Marketing Strategist

Prince combines creativity and artificial intelligence to build smart marketing strategies for SockSquads. He’s a data scientist by profession, using AI-driven insights to predict trends, design campaigns, and personalize customer experiences. He’s helping us shape the future of fashion-tech.

Rahul Bhatt – Graphic & Digital Marketing Head

Rahul brings over 7 years of experience in creative design and digital storytelling. He’s the reason our brand looks consistent, beautiful, and instantly recognizable — across social media, packaging, and advertising. His design philosophy is simple: “Make it clean, make it real, make it SockSquads.”

Pooja Shukla – Head of Accounts & Finance

Pooja is our financial rock. She has worked with major corporations like Worldline and Mahindra & Mahindra, bringing discipline and strategy to SockSquads’ financial operations. She manages accounts, compliance, and growth — ensuring we scale with stability and purpose.